A new male dating strategy has been released, offering female partners a way to bypass traditional male dating tactics by giving them the option of paying for sex, according to a new study.
Researchers at the University of Colorado Boulder studied the relationship dynamics between a pair of men and women who had just been engaged.
They found that while men were willing to spend money on a romantic date with a woman, women were more likely to accept sex from men.
“Our results suggest that men may be willing to pay for sex with women, but they may be less willing to engage in sex with men,” said lead author Sarah L. Tingley, a CU Boulder associate professor of psychology.
“The idea that men will be more willing to buy sex from women than they are to buy it from men suggests that the market is not completely balanced, with women more willing than men to buy from a potential partner.”
The study, published in the Journal of Economic Behavior and Organization, involved over 200 men and 150 women who were married or in a long-term relationship.
The study was based on participants’ experiences and the partners’ experiences with dating in the past two years.
Participants who agreed to be included in the study received $10 toward a date, plus an additional $20 for food and beverage.
Participant money was matched with a male partner’s partner’s $10 and the woman’s partner earned $10.
The researchers compared how men and men who were interested in the same female partner would spend on a dating date, compared to a partner who was not.
The researchers then used a model to predict how much money a potential male partner would be willing and able to spend on sex with a potential female partner.
The research also included how much a potential woman would be prepared to pay to have sex with her male partner, compared with her partner who had never been sexually involved with a man.
The findings showed that the women who would be more likely than the men to pay were less likely to want to buy food or drink, and more likely that they would pay for a date and a drink than would be the men who would not pay.
“This is a very interesting finding, because we’ve known that women will be willing,” Tingle said.
“But we’ve never really understood why they’re less likely than men are to be willing.”
The research was supported by the National Institute of Mental Health.